New Claude drafts your listing — you approve every change →

Rank higher on the App Store.

Keywords with Apple's own popularity scores, competitor tracking, reviews, metadata and screenshots — in one native Mac app built for indie developers, not agencies.

7-day free trial · no credit card · macOS 14 Sonoma or later

▲
#3 ▲9
"ai stylist" · US
this week
◎
62/100
Visibility score
▲4 vs last week
★
Pop 61
Apple Ads popularity
no guesswork
AppStoreToolkit dashboard: category rank, visibility score, downloads, ranking movers and competitor changes

Built on data straight from Apple

67
App Store countries tracked
6 h
automatic rank checks, around the clock
1–100
official Apple popularity, not estimates
0
API keys needed to start tracking
Everything in one window

The whole ASO workflow. One native Mac app.

Research keywords, see who outranks you and why, fix your listing, and ship new screenshots — without juggling five browser tabs and a spreadsheet.

⌕ Keyword intelligence

Know what to rank for — and where you stand.

Apple's own 1–100 popularity, a difficulty score from the top 10 apps, your live rank in every storefront, and history going back months. Smart labels flag sweet spots, hidden gems and quick wins.

closet organizer#4
ai stylist#3
outfit planner#7
wardrobe app#12
◎ Visibility score

One number for how findable you are.

Your ranks weighted by keyword popularity, tracked week over week.

▲ 4 vs last week
148 keywords
↗ Rank history

Watch every move.

Ranks crawled every 6 hours, with alerts when you enter or leave the top 10.

◉ Competitors

See what changed — before it costs you.

ASubtitle → "Your closet, styled"
B6 new screenshots
CPrice $3.99 → $4.99
★ Reviews

Hear what users really say.

Recent reviews in every country, the phrases behind 1★ and 5★, and replies drafted for you.

★★★★★"Finally an outfit app that gets my style."
✎ Metadata + ASO audit

A listing that uses every character.

Edit title, subtitle and the 100-character keyword field per locale. The audit catches wasted space, repeated words and keywords your listing doesn't cover — then fixes them in one click.

Space used96%
Keyword coverage78%
▣ Screenshot Studio

Store screenshots in minutes, every size.

Design once, export every required device size and locale, and upload to App Store Connect when you're ready.

Screenshot Studio
▤ Analytics

From impression to download.

App Store Connect analytics, proceeds and conversion — next to the keyword work that moves them.

◈ Apple Ads advisor

Spend where it pays back.

Keyword plans, bids from your revenue per download, and campaigns created paused until you say go.

♪ Social content

TikTok & Instagram, coming soon.

Plan and publish app promo videos to your own accounts and see which posts drive installs.

Product tour

Scroll through a day of ASO.

From "what should I rank for?" to "it's live" — without leaving the app.

01 — KEYWORDS

Find the keywords worth fighting for.

Every keyword shows Apple's popularity, difficulty, your rank, 30-day trend and the top five apps — so you can see the opportunity and the competition in one row.

  • "Find my keywords" discovers searches you already rank for
  • Weekly popularity trends: rising or falling
  • Sweet spots, hidden gems and quick wins labelled for you
Keywords
02 — COMPETITORS

Learn from whoever outranks you.

See the keywords any app ranks for, track their name, subtitle, screenshots and price daily, and get a "what changed" feed the morning after they ship.

  • Keyword overlap and threat level
  • Rating and ratings-velocity history
  • One click to track their best keywords
Competitors
03 — REVIEWS

Turn reviews into roadmap — and keywords.

Read recent reviews from every storefront, spot the phrases behind complaints and praise, and reply with drafts written in your voice.

  • Star mix and weekly volume
  • Complaint & praise phrases
  • Reply drafts, sent only when you approve
Reviews
04 — METADATA

Ship a listing that covers your keywords.

Edit every locale side by side, see which storefronts each locale reaches, and let the ASO audit show exactly which words to add or remove.

  • Per-locale keyword fields with character counters
  • Version history and one-click restore
  • Publish to App Store Connect from the app
Metadata editor
05 — ANALYTICS

See if it worked.

Impressions, page views, conversion and downloads by source and country — with before/after markers for every listing change you made.

  • App Store Connect Analytics Reports
  • Downloads vs proceeds
  • Category chart rank over 90 days
Analytics
How it works

From install to insight in five minutes.

No agency onboarding call. No API keys to start. Search for your app and the data starts flowing.

Add your app

Search the App Store by name or paste a link. Add competitors the same way.

No keys needed

Track keywords

Paste the searches you care about, or let "Find my keywords" and competitor discovery fill the list.

Ranks every 6 hours

Fix your listing

Follow the ASO audit, draft each locale, refresh screenshots — then publish from the app.

Optional App Store Connect key

Measure & repeat

Visibility, rank history, conversion and reviews tell you what worked. Alerts tell you when to act.

Weekly trends
AI co-pilot

Claude does the busywork. You keep the final say.

Connect Claude through our MCP server and ask it to research keywords, draft metadata for new locales, suggest Apple Ads changes or plan screenshots. Every proposal lands in your Automation inbox — nothing ships until you approve it.

  • Drafts metadata per locale with keyword swaps and the reasoning behind them
  • Before/after diff, one-click approve, and restore if you change your mind
  • Read-back check after every push, so you know it really went live
Automation inbox with Claude proposals waiting for approval
Social content planner for TikTok and Instagram
Organic growth

Grow beyond search with TikTok & Instagram.

Short videos are where many apps get discovered now. Connect your own TikTok and Instagram professional accounts to plan, publish and measure app promo content — right next to your App Store numbers.

  • Publish videos and posts to accounts you own, only when you press publish
  • See views and engagement for your own posts next to downloads
  • Disconnect any time — access is revoked and stored tokens are deleted
Pricing

Indie pricing. Not agency pricing.

Most ASO tools are built for teams managing hundreds of apps. You have a few. Start with a full 7-day trial — no card needed.

Trial

$0
7 days of everything in Pro
  • Every feature unlocked
  • Track up to 50 keywords
  • No credit card required
  • Keep your data if you upgrade
Start free trial

Solo

$19/mo
Billed monthly · cancel anytime
  • 1 app
  • 3 countries
  • 50 keywords · 3 competitors
  • 90 days of history
  • Metadata editor, reviews, Screenshot Studio
  • CSV export
Choose Solo

Prices in USD. Taxes may apply. Subscriptions are handled securely by Stripe.

FAQ

Questions, answered.

Do I need an Apple Developer account or API keys?

No. Keyword tracking, rankings, competitors, reviews and Apple's popularity scores all work without any keys — just search for your app.

An App Store Connect API key is optional. Add it when you want to publish metadata, upload screenshots, reply to reviews or see your own analytics and sales. It's stored only in your Mac's Keychain.

Where does the keyword popularity come from?

From Apple. Popularity is Apple Ads' official search popularity score (1–100), refreshed weekly — not a model or a guess. Difficulty is calculated from the strength of the top 10 apps for each search, and your rank is checked on the live App Store every 6 hours.

What's the difference between popularity and difficulty?

Popularity is how often people search for a term. Difficulty is how hard it is to break into the top results, based on how established the apps already ranking there are. The best targets have decent popularity and low difficulty — the app labels those "sweet spots" and "hidden gems".

How is this different from AppTweak, Sensor Tower or Astro?

It's built for indie developers: a native Mac app, indie pricing, and the full loop in one place — research, competitors, reviews, metadata, screenshots, analytics and Apple Ads — plus Claude automation with an approval step. We don't sell estimated download data scraped from other providers.

Which countries and platforms are supported?

67 App Store storefronts. The app runs on macOS 14 Sonoma or later and tracks iPhone, iPad and Mac apps on the App Store.

Is my App Store Connect data safe?

Your App Store Connect key never leaves your Mac — it lives in the macOS Keychain and publishing runs in the app. Your account data is stored on our own servers with per-user access rules. Read the Privacy Policy for the details.

How do the TikTok and Instagram integrations work?

They're optional and coming soon. You connect your own TikTok account or Instagram professional account through their official login screens and choose what to allow. We use that access only to publish content you create and press publish on, and to show your posts' performance. We never post without you, never sell this data, and you can disconnect at any time from the app or the platform's settings. See Privacy → Social integrations and Data deletion.

Can I cancel anytime? Do you offer refunds?

Yes — cancel in a click and you keep access until the end of the period you paid for. If something isn't working for you in the first 14 days of a paid plan, email hello@appstoretoolkit.com and we'll make it right, including a refund.

How do I delete my account and data?

Follow the steps on our data deletion page, or email privacy@appstoretoolkit.com. We delete your account and associated data within 30 days and confirm by email.

Early access

Your next rank jump starts here.

Join the early-access list. We're inviting indie developers in batches — you'll get a download link and a full 7-day trial.

We'll only email you about access and launch. See our Privacy Policy.